Software & Product Development

Whether you sell products, services or data one thing is certain, each has been in an accelerating state of automation for some time. Years from now, many of the jobs we have come to believe are deeply entrenched will no longer exist. Employees will need to be increasingly technologically adept to perform the remaining jobs.

Our firm has developed software applications which have fully automated elements of our clients’ businesses, dramatically changing our (and their) labor economics. In the process, we have experienced every step in bringing technology to market. From design architecture to quality assurance to product roll-out, we have been involved as founders, the client and advisors.

We understand defining value propositions, crafting sales decks and vendor qualification materials, and making pitches to early adopters. We have asked (and been asked) the fundamental questions, like why our product exists and why anyone should care.

In the end, there is no substitute for having been the one envisioning a software product and paying for its development, rather than simply a lawyer negotiating the terms of a SaaS Service Agreement on behalf of a client where the lawyer lacks any real skin in the game.